Vodafone ZooZoo Campaign Back With IPL 6 - An Army This Time

Going by the teaser campaign conceptualised by Ogilvy & Mather, the Zoozoos are busier than ever. The full campaign will go on air by end of this week.

It is IPL ZooZoo time again, when cricketers are on the field and the celebrities in the stands during IPL time.

The Indian Premier League (IPL) began with a dazzling opening ceremony on Tuesday with Deepika Padukone, Shah Rukh Khan, Katrina Kaif and Pittbull performing. The action inaugurated with the Kolkata Knight Riders (KKR) and Delhi Daredevils (DD) match on Wednesday that saw the defending champions win with ease. The stands were filled with celebrities Shah Rukh Khan who was there to cheer his team and other like Akshay Kumar, Imran Khan and Sonakshi Sinha were also seen keenly watching the action. Konkona Sen Sharma along with Anu Malik, Nita Ambani and many others were in the stands of match of Royal Challengers Banglore (RCB) and Mumbai Indians (MI).

Vodafone ZooZoos IPL Army

Vodafone is an associate with the IPL in IPL 6 and as official partner and also as an on-air co-presenting sponsor. During the inauguration of opening ceremony, a zoozoo teaser with the iconic ads in the series went on television. Vodafone plans to air 9 different spots to be unveiled in due course during IPL. Vodafone Zoozoos have been an integral part of the IPL for a long time and on seeing them it delighted many viewers. Rani Tomar, 19, college student and a fan of IPL said,

"I am really happy that the zoozoos are back. Watching the IPL without zoozoo ads is incomplete. I love the concepts and have a hearty laugh."

Omar Khan, 32, another IPL and zoozoo fan said,

"IPL and zoozoos go hand in hand, I loved the complied version shown on the opening ceremony day.

Vodafone which is the associate sponsor of the Pepsi IPL, both on-ground and on-air, has brought back their iconic characters Zoozoos to promote and increase the reach and consumer connect during the cricketing wonder. To create relevance for using internet on mobile phones and to improve the quality of awareness of the internet, Vodafone has launched the mobile internet campaign to drive trial of internet using the Rs. 25 starter pack. A series of consumer engagement and advertising innovations will support this campaign. The teaser is live and will follow a 9 different spots which will be revealed during IPL 2013 season 6. Anuradha Aggarwal, Senior Vice President – Brand Communications & Insights, Vodafone India said,

"Vodafone India was one of the first few brands to get associated with the IPL. We are the official partner for IPL and the on-air co-presenting sponsor on TV from the first season (2008 onwards). It has been a fruitful association wherein IPL has delivered high reach through TV and a strong consumer connect for the brand through the on-ground engagement with our customers."

Talking about the current campaign, Aggarwal said,

"This IPL Vodafone's campaign aims to drive adoption of mobile internet targeting non users of internet. Vodafone brings back our favourite iconic character ZooZoo in a new avatar. The ZooZoo world has featured in our IPL campaign for 3 seasons now and in our endeavour to make it more engaging for our consumers, we decided to bring them back with a fresh twist."

Vodafone uses the key triggers for Internet adoption like downloading songs, watching videos, sharing photographs or connecting with friends, to create relevance for adoption of mobile internet. A one time trial pack of Rs. 25 on 2G and Rs. 49 on 3G will be launched to close the adoption cycle. A 360 degree campaign consisting Point of Sale, Radio and Digital Plan is already in action to promote this activity which is a means of driving mobile internet pack sales. Vodafone Zoozoo is back again.

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