Friday, 25 January 2013

Apple Inc: Sales Review 2012

After so many rumors were around that Apple would slip this quarter, it still managed to sell a ton of iPhones and iPads. That was the news that came in as part of the company’s fourth quarter 2012 financial results.

Shares of Apple (Nasdaq: AAPL) fell more than 5 % in after-hours trading. Apple stock was up 1.86 % to $514.17 at the close of trading in New York.

Apple Inc: Sales Review 2012 | Eminentyouth
Investors eagerly awaited Apple to report its sales, earnings, seeking clarity after a number of rumors about iPhone parts and sales.

Apple announced that it sold 47.8 million iPhones during the quarter, which is up from 37.04 million iPhones it said it sold for the same period a year ago.

Apple’s press release added that the company sold 22.9 million iPads in the quarter, compared to 15.4 million iPads for the fourth quarter of 2011.

There’s no comment  on how many of those iPad sales were of the iPad mini, which launched in the fourth & final quarter.

However, Apple said it sold 4.1 million Mac PCs in the quarter, which is down from 5.2 million Macs sold a previous year. 12.7 million iPods were sold in the last three months of 2012, compared to 13.4 million iPods a year ago in the final quarter.

Apple stated that its sales were about around 75 million iOS devices in the fourth quarter.

“No technology company has ever reported these kinds of results,” Tim Cook, CEO of Apple, said on the earnings call.

Apple Inc: Sales Review 2012 | Eminentyouth
Revenues for the whole quarter is approx. $54.5 billion, compared to $46 billion in revenue for the same period 1 year back. It brought a net profit of $13.08 billion for the quarter, just a little more than the $13.06 billion it recorded from the same period last year.

“Certainly a new product line is in the works,” said Brian Colello, Morningstar senior equity analyst. “It remains to be seen what Apple will ultimately come out with and when. Those are certainly factors to keep an eye on.”

“It will be interesting to see if Apple is really pushing the envelope in terms of innovation and shortening the product cycle,” Colello said.

Apple Inc: Sales Review 2012 | Eminentyouth
“We believe our Mac sales would have been much higher without those constraints,” Oppenhimer said on the call.

Colello said the iPhone unit sales were “a bit of a disappointment.”

And despite a record number of iPad sales, he said they were still lighter than Wall Street’s expectations.

“We’re thrilled with record revenue of over $54 billion and sales of over 75 million iOS devices in a single quarter,” said Cook in a statement. “We’re very confident in our product pipeline as we continue to focus on innovation and making the best products in the world.”

In light of the company’s “fairly weak” quarterly earnings, Colello said Apple’s forecast for $41 billion to $43 billion in future revenue was also “light.”

The company still can boast about the amount of cash it has hoarded: $137 billion.

“Obviously the iPhone is the biggest driver, but there are a couple factors in there, such as the types of units and at what prices,” Colello added.

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