Bounce Rate and Page views : Overview

For a blogger, bounce rate and page views are always a matter of concern. They really matters a lot. Many newbie bloggers have confusion or don’t know about “bounce rate”. So, let’s start from very beginning.

We will discuss some basic thing as follows:

• What is bounce rate?
• Bounce rate vs exit rate
• What bounce rate show?
• How to track Bounce Rate of a site?
• Pageviews
• How Bounce Rate & Pageviews really matter?
• Final Words

What is Bounce Rate?

Bounce Rate is the percentage of web site visitors who arrive at an entry page on your web site, then leave without visiting any other pages or leave without going any deeper into the site.

Bounce rate is typically measured as a percentage.

Bounce rate should be used to measure the effectiveness of landing pages and is connected to SEO and paid advertising campaigns.

Bounce Rate

Confusion between bounce rate and exit rate?

Bounce Rate and Exit Rate are often confused, but both have different meanings and definitions.

Exit rate is the percentage of visitors that leave a site from a given page. It should be used to monitor specific pages in a process, such as a “shipping options” page that appears during the checkout process.

What bounce rate shows?

High bounce rate is the most basic expression of dissatisfaction with your site users can give you.

High bounce rate can be frustrating and costly, especially if you’ve invested time and money into SEO and paid ads to get visitors to your site — you don’t want that hard work to go to waste once the person hits your page.

The lower the bounce rate that you have the better as this is an indicator of how users are engaging with your website.

How to track bounce rate of a site?

A site’s bounce rate is easy to track with tools like Google Analytics .

Such tools can show you the bounce rates on different pages of your website, how the user came to your site (organic search, paid search, banner ad, etc.), how the bounce rate has changed over time, and other data so you can really dig into where you might have a leak.

Page views?

Page view is a request to load a single page on an internet site. Google Analytics is generally used to track data. You are welcome to use another analytics service, or you can simply install google analytics in your WordPress site.

Bounce Rate and Page Views really matters?

Now that we have taken care of the basic terminology, you are probably wondering why the heck do these numbers matter?

If you are running a site that is primarily monetized by banner ads, then the number of page-views matter. If you are trying to build a loyal audience, then the number of bounce rate matters. Also the lower your bounce rate , the better ads eCPM (cost per thousand) or CPC (cost per click) you will get. When the same user views the next page, your ad provider most likely has a better ad to serve them thus giving you a higher eCPM or CPC.

Conclusion

For a blogger, bounce rate is always a big problem for two important reasons.

Firstly, the high bounce rate means that the readers are not often engaged with your blog which is considered as a poor blogging quality sign.

Secondly, with higher bounce rate , you can end up getting low blog income since visitors see more web pages which results in less page views . Higher page views are simply required for having increased blog income or conversion rate. There are number of creative methods to reduce the bounce rate of your blog.

To know the ways to reduce bounce rate click here.

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