This post is the last part of "Killer Tips to make High Traffic Website". I have provided you information in the following sequence :-
Now in this part, i am going to provide some information about how Content; Visual Extras & SEO can be used to increase blog traffic.Content
S.No. | Factor | Description | Effect |
---|---|---|---|
1. | Unique content | Having more content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site's rankings | +3 |
2. | Frequency of content change | Frequent content changes are favored. It is great when you constantly add new content but it is not so great when you only make small updates to existing content | +3 |
3. | Keywords font size | When a keyword in the document text is in a larger font size in comparison to other on-page text, this makes it more noticeable, so therefore it is more important than the rest of the text. The same applies to headings (<h1>, <h2>, etc.), which generally are in larger font size than the rest of the text | +2 |
4. | Keywords formatting | Bold and italic are another way to emphasize important words and phrases. However, use bold, italic and larger font sizes within reason because otherwise you might achieve just the opposite effect | +2 |
5. | Age of document | Recent documents (or at least regularly updated ones) are favored | +2 |
6. | File size | Generally long pages (i.e. 1,500-2,000 words or more) are not favored, or at least you can achieve better rankings if you have 3 short (500-1,000 words) rather than 1 long page on a given topic, so split long pages into multiple smaller ones. On the other hand, pages with 100-200 words of text or less are also disliked by Google | +1 |
7. | Content separation | From a marketing point of view content separation (based on IP, browser type, etc.) might be great but for SEO it is bad because when you have one URL and differing content, search engines get confused what the actual content of the page is | -2 |
8. | Poor coding and design | Search engines say that they do not want poorly designed and coded sites, though there are hardly sites that are banned because of messy code or ugly images but when the design and/or coding of a site is poor, the site might not be indexable at all, so in this sense poor code and design can harm you a lot | -2 |
9. | Illegal Content | Using other people's copyrighted content without their permission or using content that promotes legal violations can get you kicked out of search engines | -3 |
10. | Invisible text | This is a black hat SEO practice and when spiders discover that you have text specially for them but not for humans, don't be surprised by the penalty | -3 |
11. | Cloaking | Cloaking is another illegal technique, which partially involves content separation because spiders see one page (highly-optimized, of course), and everybody else is presented with another version of the same page | -3 |
12. | Doorway pages | Creating pages that aim to trick spiders that your site is a highly-relevant one when it is not, is another way to get the kick from search engines | -3 |
13. | Duplicate content | When you have the same content on several pages on the site, this will not make your site look larger because the duplicate content penalty kicks in. To a lesser degree duplicate content applies to pages that reside on other sites but obviously these cases are not always banned – i.e. article directories or mirror sites do exist and prosper | -3 |
Visual Extras & SEO
S.No. | Factor | Description | Effect |
---|---|---|---|
1. | JavaScript | If used wisely, it will not hurt. But if your main content is displayed through JavaScript, this makes it more difficult for spiders to follow and if JavaScript code is a mess and spiders can't follow it, this will definitely hurt your ratings | 0 |
2. | Images in text | Having a text-only site is so boring but having many images and no text is a SEO sin. Always provide in the <alt> tag a meaningful description of an image but don't stuff it with keywords or irrelevant information | 0 |
3. | Podcasts and videos | Podcasts and videos are becoming more and more popular but as with all non-textual goodies, search engines can't read them, so if you don't have the tapescript of the podcast or the video, it is as if the podcast or movie is not there because it will not be indexed by search engines | 0 |
4. | Images instead of text links | Using images instead of text links is bad, especially when you don't fill in the <alt> tag. But even if you fill in the <alt> tag, it is not the same as having a bold, underlined, 16-pt. link, so use images for navigation only if this is really vital for the graphic layout of your site | -1 |
5. | Frames | Frames are very, very bad for SEO. Avoid using them unless really necessary | -2 |
6. | Flash | Spiders don't index the content of Flash movies, so if you use Flash on your site, don't forget to give it an alternative textual description | -2 |
7. | A Flash home page | Fortunately this epidemic disease seems to have come to an end. Having a Flash home page (and sometimes whole sections of your site) and no HTML version, is a SEO suicide | -3 |
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