In the previous section of this post, i.e., Killer Tips for Making High Traffic Blogs - Part 1, i have given list of all those factors regarding Keywords which affect Traffic of a blog.
Here in 2nd part, i am giving you a list of best tips regarding Links and Metatags. Lets have a look over it.
Links - Internal, Inbound, Outbound
| S.No. | Factor | Description | Effect |
|---|---|---|---|
| 1. | Anchor text of inbound links | As discussed in the Keywords section, this is one of the most important factors for good rankings. It is best if you have a keyword in the anchor text but even if you don't, it is still OK. However, don't use the same anchor text all the time because this is also penalized by Google. Try to use synonyms, keyword stemming, or simply the name of your site instead | +3 |
| 2. | Origin of inbound links | Besides the anchor text, it is important if the site that links to you is a reputable one or not. Generally sites with greater Google PR are considered reputable. Links from poor sites and link farms can do real harm to you, so avoid them. | +3 |
| 3. | Links from similar sites | Generally the more, the better. But the reputation of the sites that link to you is more important than their number. Also important is their anchor text (and its diversity), the lack/presence of keyword(s) in it, the link age, etc | +3 |
| 4. | Links from .edu and .gov sites | These links are precious because .edu and .gov sites are more reputable than .com. .biz, .info, etc. domains. Additionally, such links are hard to obtain | +3 |
| 5. | Number of backlinks | Generally the more, the better. But the reputation of the sites that link to you is more important than their number. Also important is their anchor text, is there a keyword in it, how old are they, etc | +3 |
| 6. | Anchor text of internal links | This also matters, though not as much as the anchor text of inbound links | +2 |
| 7. | Around-the-anchor text | The text that is immediately before and after the anchor text also matters because it further indicates the relevance of the link – i.e. if the link is artificial or it naturally flows in the text | +2 |
| 8. | Age of inbound links | The older, the better. Getting many new links in a short time suggests buying them | +2 |
| 9. | Links from directories | It could work, though it strongly depends on which directories. Being listed in DMOZ, Yahoo Directory and similar directories is a great boost for your ranking but having tons of links from PR0 directories is useless or even harmful because it can even be regarded as link spamming, if you have hundreds or thousands of such links | +2 |
| 10. | Number of outgoing links on the page that links to you | The fewer, the better for you because this way your link looks more important | +1 |
| 11. | Named anchors | Named anchors (the target place of internal links) are useful for internal navigation but are also useful for SEO because you stress additionally that a particular page, paragraph or text is important. In the code, named anchors look like this: <a href= "#SEO">Read about SEO</a> and "SEO" is the named anchor | +1 |
| 12. | IP address of inbound link | Google denies that they discriminate against links that come from the same IP address or C class of addresses, so for Google the IP address can be considered neutral to the weight of inbound links. However, Bing and Yahoo! may discard links from the same IPs or IP classes, so it is always better to get links from different IPs | +1 |
| 13. | Inbound links from link farms and other suspicious sites | Presumably, this does not affect you, provided the links are not reciprocal. The idea is that it is beyond your control to define what a link farm links to, so you don't get penalized when such sites link to you because this is not your fault. However, some recent changes to the Google algorithm suggest the opposite. This is why, you must always stay away from link farms and other suspicious sites or if you see they link to you, contact their webmaster and ask the link to be removed | 0 |
| 14. | Many outgoing links | Google does not like pages that consists mainly of links, so you'd better keep them under 100 per page. Having many outgoing links does not get you any benefits in terms of ranking and could even make your situation worse | -1 |
| 15. | Excessive linking or link spamming | It is bad for your rankings, when you have many links to/from the same sites (even if it is not a cross- linking scheme or links to bad neighbors) because it suggests link buying or at least spamming. In the best case only some of the links are taken into account for SEO rankings | -1 |
| 16. | Outbound links to link farms and other suspicious sites | Unlike inbound links from link farms and other suspicious sites, outbound links to bad neighbors can drown you. You need periodically to check the status of the sites you link to because sometimes good sites become bad neighbors and vice versa | -3 |
| 17. | Cross-linking | Cross-linking occurs when site A links to site B, site B links to site C and site C links back to site A. This is the simplest example but more complex schemes are possible. Cross-linking looks like disguised reciprocal link trading and is penalized | -3 |
| 18. | Single pixel links | When there is a link that is a pixel or so wide it is invisible for humans, so nobody will click on it and it is obvious that this link is an attempt to manipulate search engines | -3 |
High Traffic Websites
Metatags
| S.No. | Factor | Description | Effect |
|---|---|---|---|
| 1. | <Description> metatag | Metatags are becoming less and less important but if there are metatags that still matter, these are the <description> and <keywords> ones. Use the <Description> metatag to write the description of your site. Besides the fact that metatags still rock on Bing and Yahoo!, the <Description> metatag has one more advantage – it sometimes pops in the description of your site in search results | +1 |
| 2. | <Keywords> metatag | The <Keywords> metatag also matters, though as all metatags it gets almost no attention from Google and some attention from Bing and Yahoo! Keep the metatag reasonably long – 10 to 20 keywords at most. Don't stuff the <Keywords> tag with keywords that you don't have on the page, this is bad for your rankings | +1 |
| 3. | <Language> metatag | If your site is language-specific, don't leave this tag empty. Search engines have more sophisticated ways of determining the language of a page than relying on the <language>metatag but they still consider it | +1 |
| 4. | <Refresh> metatag | The <Refresh> metatag is one way to redirect visitors from your site to another. Only do it if you have recently migrated your site to a new domain and you need to temporarily redirect visitors. When used for a long time, the <refresh> metatag is regarded as unethical practice and this can hurt your ratings. In any case, redirecting through 301 is much better | -1 |
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